21 Best Link Building Experts List since 1993

Find here Best Link building Experts – I have listed here the TOP Link building experts from Aaron Wall, Rand Fishkin, Matthew Woodward, Brian Dean, Neil Patel, Nathan Gotch, Adam Enfroy, Julie Joyce, Garrett French, Julian Goldie, Matt Diggity, Ryan Stewart.

best link building experts
top link building experts

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Eric Ward is regarded as a big Daddy in link building. He was an author speaker and link-building expert who is credited with the success of more than 1000 websites.  Eric Ward is a solid Link builder & has great track record in link building.

Date: Since 1993

Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. Eric created link-building strategies for his clients from scratch. No one has worked more than him in link building and content discovery. He has spent more time researching link building and content. Eric was much more than just a link-building expert. He founded NetPOST, the world’s first online service for content awareness in 1994. His very first post, titled ‘Link for People, Not Search Engines’, sums up his approach toward link building. Eric is one of the best link building experts in the SEO Industry infact he was the KING of Links.


Aaron Wall

date: site launched in 2003

Aaron Wall is one of the most respected names in the world of search engine marketing. His immense knowledge and experience are well reflected in his website called SEObook.com. Launched in 2003, it is the most popular SEO website that serves as a treasure house of business tips, search analysis & marketing tips. In the beginning, SEObook.com was a blog containing DIY SEO tips. 

People love Aaron Wall and his techniques as they have been developed after years of hard work for clients in different niches. Aaron believes that search is the best marketing tool because it is driven by demand. He makes it possible for his clients to leverage the potential of search in growing their businesses.  Aaron is also one of the oldest best link building experts in the SEO Industry.


Rand Fishkin

CEO & Founder: Nov 2003 – Feb 2014 ( MOZ)

Rand Fishkin cofounded Inbound.org and Moz before founding SparkToro.

Moz was a blog that transformed first into a consulting company and then into a software business. He was the CEO of Moz before stepping down in 2014.  Rand remained as an individual contributor until Feb 2018.

Rand is a blogger, writer, author, speaker, and traveler. He has helped many people in becoming expert marketers through his blogs, video series Whiteboard Friday, and a book titled Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand videos explains how link building works & Rand is one of the best link building experts in the SEO Industry.

https://moz.com/community/q/user/randfish ( Posts from Rand itself)

Matthew Woodward

date: since 2012

Matthew Woodward is famous for his SEO case studies and tutorials being published since 2012. He has devoted 20 years of his life to helping others succeed through SEO, website building, and digital marketing.  Matthew has won several awards and has a huge fan following. Matthew is a solid link builder & is also considered one of the best link building experts in the industry.

Some of his most popular tutorials are on topics like email marketing, traffic generation, link building, and SEO. His case study titled How to 14X Search Traffic has helped businesses to increase traffic to their websites manifold.

Matthew blog posts are way long because of the case studies he presents and are very in-depth.

https://www.matthewwoodward.co.uk/seo/link-building/strategies/ 15x Incredible Link Building Strategies For 2022

Brian Dean

DATE: Jan 2013 – Jan 2022

Brian Dean is the creator of the well-known SEO blog Backlinko.com. His site ranks for highly competitive keywords “backlinks” & “link building” just shows genius he is in the SEO Industry. Brian Dean is famous for Backlink strategy & tips, he is also one of the best link builder in the industry.

Brian Dean,  referred to as the world’s foremost expert on SEO by Success magazine, is the founder of Backlinko. This blog on marketing had an annual readership of more than 5 million+ readers. Backlinko was featured in not just Success but also Fast Company, U.S. News & World Report, Fox News, Forbes, HuffPost, Vox, Entrepreneur, TechCrunch, and The Next Web.

Brian failed in his first five online ventures but finally succeeded with a website on personal finance in 2012. Inc. called him a brilliant entrepreneur while Entrepreneur.com dubbed Brian an SEO genius. Forbes included Backlinko in its list of Top blogs to follow.  Brian sites comes on 1st page in google.com for highly competitive terms like backlinks, link building.

Brian is an excellent link builder with a great list of Link Building guides found on hi site site Backlinko.

https://explodingtopics.com/ Official site
https://backlinko.com/ acquired by Semrush in January 2022.
https://backlinko.com/link-building-strategies Link Building Strategies: The Complete List (2022)
https://backlinko.com/link-building LINK Building Guide 2022
https://backlinko.com/reverse-outreach How I Built 5,660 Backlinks in 30 Days [New Strategy]

Neil Patel

date: 2006 Crazyegg

Neil Patel is a marketing wizard known for his contribution to the field of digital marketing. He has a slew of blog posts and video posts on backlinking strategies and link building. Patel was recognized by President Obama as one of the top 100 entrepreneurs under the age of 30. He cofounded Neil Patel Digital, Kissmetrics, and Crazy Egg. Neil created a highly popular SEO tool Ubersuggest. Neil patel is one of the known faces of SEO industry & is one of the best link building experts found ever.

Neil helped companies like Google, Microsoft, Amazon, NBC, Zappos, Intuit, Airbnb, GM, and Viacom through his marketing techniques. Forbes, Entrepreneur, and Wall Street Journal referred to him as the top influencer genius. 

AMAZING Stats about Neil Patel:

Patel gets 4 million visitors to his blog. (51% on paid ads)

Marketing School podcast 1 million listens per month,

1 million fans on Facebook

YouTube channel about marketing has over 31 million views  

765,000 subscribers on YouTube. 

372,000 followers on Twitter He has 1 million fans on Facebook, 372,000 followers on Twitter, and 765,000 subscribers on YouTube. 

https://neilpatel.com/ubersuggest/ In February 2017, Neil acquired Ubersuggest,
https://npdigital.com/ Cofounded by Neil patel 2017
https://www.kissmetrics.io/ January 2017, Neil purchased the Kissmetrics
https://www.crazyegg.com/ Founded by Hiten Shah and Neil Patel in 2006
https://www.youtube.com/@NeilPatel/ The Easiest Way To Build Backlinks
https://neilpatel.com/blog/link-building-resources/ 78 Link Building Resources to Increase Your Search Rankings

Nathan Gotch

date: Sept 2013

Nathan Gotch is the creator of Gotch SEO.

2013 Nathan launched Gotch SEO when he was fired from a security guard job. Had no Leads, no Clients & was in debt $40,000. But within 6 months he grew Gotch SEO to $20,000/mo

Now it’s a 7-figure business!  

He has helped hundreds of businesses in getting higher traffic and rankings. Multiple verticals like Legal, B2B, Health & SAAS #1 rankings in Google with awesome traffic.

Gotch has a very popular SEO blog. He has more than a million views on his YouTube channel.

Youtube Channel 1 million views

Nathan articles has been featured on Semrush, Search Engine Journal, and Ahrefs. Gotch has started a community called Gotch SEO AcademyNathan’s videos provides solid advice on Link building strategies & tactics is considered one of the best link building experts in the industry.

About Gotch SEO
https://www.youtube.com/watch?v=te3LZ_AYHwE New Link Building Technique [Get 1,010 Backlinks Overnight]
https://www.gotchseo.com/how-to-get-backlinks/ How to Get Backlinks Like an SEO Pro (NEW Guide for 2022)

Adam Enfroy

date: since 2015

AdamEnfroy.com a B2B company that specializes in obtaining targeted traffic to software companies.  He has been featured on US News & Reports, Yahoo Finance, Business Insider, Entrepreneur, and Forbes.

AdamEnfroy.com grew from 0 to 500,000 monthly visitors within 2 years.

Adam has a background in  SEO, content marketing, affiliate marketing,   eCommerce, database marketing, and automation. He has a passion for designing digital growth strategies.

https://www.youtube.com/watch?v=Kv5A15UPPHU&t=863s Link Building How I Got 3,157 Backlinks in One Year (Step-By-Step Tutorial)
https://www.youtube.com/watch?v=dwpS9PLxoo8 Link Building Secrets (Part 1)

Julie Joyce

date; since 2003

Julie Joyce is the co-founder and owner of Link Fish Media, a Greensboro NC based company specializing in link building.

She hosts Show Me The Links, a webinar series from Semrush, and works as a columnist at Search Engine Journal. Link Fish was launched in 2007.

19 Years of solid Experience in IT consisting, PPC, SEM, SEO, Technical SEO, Project Management, Quality testing & Link building.

Its founders Julie and Hay have tremendous experience in SEM, link building, systems administration, technical writing, pay-per-click management, and project development.  Julie has contributed more than 120 articles for Search Engine Land. She is also the founding member of SEO Chicks.  


Garrett French

date: since 2021

Garrett French is the founder of link-building companies like Citation Labs and Zip Sprout(Local).He has also co-founded the link-building agency called Ontolo. Garrett has been in the business of link-building, writing, and marketing since 2001.

He is the creator of popular tools like Broken Link Finder and Link Prospector. Garrett has written the ultimate guide to Link-building together with Eric Ward, the Link Moses. He uses the Citation Labs platform to conduct monthly webinars on content creation and promotion strategies. 

http://zipsprout.com/ Jan 2016
http://citationlabs.com/ Apr 2011
https://www.youtube.com/watch?v=7FtLhX95KgY&t=3614s ( Must WATCH Eric )
https://citationlabs.com/linkbuildingbook/ THE ULTIMATE GUIDE TO LINK BUILDING BY ERIC WARD & GARRETT FRENCH

https://www.amazon.com/Ultimate-Guide-Link-Building-Authority/dp/1599186489 Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (Ultimate Series) Paperback – January 14, 2020

Julian Goldie

date: since 2016

Julian is a white hat link builder & has been featured in NBC, Cloudways & CBS sites.

Julian Goldie is an author and a link builder who has helped more than 1200 websites to rank higher in search engines with his link-building techniques.

From 0 to 1,45,000 visitors pm with solid sales on Autopilot without the use of Paid marketing ex: GoogleAds & Facebook. Juilan used his link building techniques to achieve this feat!

Julian focuses on building Backlinks & Boosting website traffic with SEO by ranking in Google search.

His website has tons of videos on SEO that can be used to rank higher on Google. His videos contain real-life case studies with easy-to-understand techniques for SEO. Anyone can learn these strategies to get higher traffic on his website. 


Matt Diggity

date: since 2014

Matt Diggity is a blogger and an SEO influencer who also happens to do SEO. His company called The Affiliate Lab, LeadSpring LLC has helped hundreds of businesses in getting a higher rank and traffic.

Matt  focuses on Real SEO Techniques that work because they are based on experience & results.

 Matt has been featured in the Search Engine Journal and The New York Post. His blog was listed by Ahrefs in its list of Top SEO blogs to follow. Diggity has found not just Diggity Marketing but also Authority Builders, The Search Initiative, and the Chang Mai SEO conference. 

https://diggitymarketing.com/link-building/ What Is Link Building? Ultimate SEO Beginners Guide For 2022
https://www.youtube.com/watch?v=yny5Hq2d85E Link Building: How to Get Powerful Links in 2022

Ryan Stewart

date: since 2011

Ryan is a very popular fractional CMO and growth marketer who can design and implement multi-pronged marketing campaigns for clients. He has more than 13 years of experience in implementing marketing campaigns for companies like Shopify, Jeeter, and Target.

Ryan uses owner, earned & paid strategy for his clients.

He has helped hundreds of websites in getting higher traffic and conversions.

He is the owner of three businesses namely

Ryan Stewart Consulting –   Helps clients using Cross channel strategies.  

WEBRIS (SEO company) focuses on Attorneys to get maximum clients from Google

get more clients from Googleand The Blueprint Training ( Scaling SEO agencies using Sprint method)

https://webris.org/link-building-strategies-that-work/ 19 LINK BUILDING STRATEGIES THAT WORK
https://www.youtube.com/watch?v=y-jAvR1QfVQ Steal Our Agency’s Link Building Strategy (Template Included)

Tim Soulo

date: since 2009

Tim Soulo is a leading SEO expert who works at Ahrefs in the capacity of CMO( Chief Marketing Officer) and Product Advisor.

Tim has 10 years of solid experience in SEO & digital marketing.

Tim shares his knowledge of SEO and marketing as a speaker at conferences across the globe. He also contributes by writing blogs on Ahrefs.

Tim has written several guides on marketing and research studies on SEO.

Top publications like Venturebeat and Techcrunch have cited these case studies. He has given lectures at conferences like Brighton SEO, PubCon, and Digital Marketers Australia. 

https://www.youtube.com/watch?v=nsjQacylj4s Biggest Link Building Mistake To Avoid According to Tim Soulo

Ajay Paghdal

date: since 2012

Ajay Paghdal is an email marketing and link building expert.

He is the creator of Linkio, a company that helps its customers build links. Company was founded in 2017.

Linkio is a outreach software marketing tool that helps you automate outreach.  

This email marketing tool provides multiple services like keyword rank tracking, backlink monitoring, and text suggestion to its clients.

Linkio offers a fully automated process of sending emails daily.

He has helped customers in realizing the true potential of marketing through link-building.

Paghdal has redefined SEO through his link-building and lead-generation techniques. He has an excellent track record of proven ROI for clients. 

https://www.youtube.com/watch?v=czI15TcxKS8 Ecommerce Link Building SEO Case Study Months 0 to 2

Mark Preston

date: since 2001

With more than two decades of experience in the SEO industry, Mark Preston has emerged as a master trainer and speaker in this field.

Mark Preston has been in the industry since 2001 fully dedicated to SEO, helped brands grow via organic reach, worked both inhouse & with agencies. Trained, Spoken on stages & also published books.

Mark Preston has a focused mindset on business development. He has helped hundreds of his clients in increasing their leads and sales through his content and SEO training. He is the author of the bestselling book ‘The Business Side of SEO’. Businesses have achieved organic growth with the help of his SEO training. 

https://www.markapreston.com/seo/business-development-link-building 5 Step Link Building Process

Shane Barker

date: since jan 2003

Shane is the founder of Shane Barker Consulting, a digital marketing agency based in Sacramento. Shan is a digital marketing consultant ( Digital strategist)  with special focus on Influencer, Sales marketing funnels, Traffic, Product launches & conversions.

Barker has experience of more than 16 years in digital marketing. He works with A-list celebrities, brands, and social media influencers. His marketing techniques help businesses to win the trust of their customers. 

Shane is a contributor to Semrush. He is an international speaker and consultant on digital marketing.  Shane’s expertise lies in designing campaigns for social media, SEO, influencer marketing, and digital marketing. He is an instructor at UCLA and writes for various publications like Forbes. 

Shane Barker is also the CEO & Founder of Content Solutions, an agency that focuses on creating Content that Converts. Shane clients have been featured in multiple publications & 930 articles. Shane Barker is a name to reckon with in the field of digital marketing. He is an expert in website conversion, targeted traffic, sales funnels, and product launches. His clients include not just Fortune 500 companies but also A-list celebrities and social media influencers.  

https://shanebarker.com/blog/link-building-strategies/ Link Building Strategies Shane Barker
https://www.searchenginejournal.com/author/shane-barker/ Articles related to Links, SEO

Ben Wills

date: since 2001 ( online marketing)

Cofounder of Ontolo link building services

Ben Willis is the cofounder of Ontolo.com, a link building company that identifies relevant and valuable links for clients ( link prospects) .

He has been into online marketing since 2001. Ben is the Vice President (Operations) of a marketing startup.

His involvement coincided with the tremendous growth of the largest search marketing company called KeywordTanking.com.

Ben has also co-founded a link prospecting company Ontolo, that crawls the web to identify valuable and relevant links for its clients. The company focuses on Link outreach management & high end link partners.

Ben specialises in Link building, SEO, SEM & Social media,



Date: since 2009 Linkbuilding.nl

Partner for LinkBuilding.nl

Wiep Knol is a Netherlands-based Link marketing consultant. 

He is the founder of Gila Media and the cofounder of Linkbuilding.nl.

Wiep has devoted his life to online marketing. He has developed solutions that help in improving the rankings of websites in various verticals.

He creates strategies for link-building and content marketing for his clients. He has been a prolific speaker, attending conferences like SearchLove, SES, A4U, and SMX. 


Debra Mastaler

Date: since 2000

Debra Mastaler is the founder & President of Alliance-Link.com. Debra works as a content strategist and chief link builder for this company which is involved with keyword research and link marketing.

The company’s goal is to concentrate on smart marketing campaigns, analyse competitor link strategies and tactics, acquire links, conduct deep keyword research, and perform high-end competitive analysis. 

Debra has solid experience in Traditional marketing, SEO, Link building, Content strategy building & research trend data. Debra now focuses on Content marketing & is focused on Branding (employer).

Debra has special expertise in SEO with a focus on link building. Debra is the head of a publishing company called Dee9er Media which specializes in niche news websites. She is link building trainer certified by OMCP and based in Washington DC. Debra works as a columnist at Search Engine Land and gives lectures at conferences on search marketing around the world. 

President of Alliance-link De9eR Media
http://www.seobook.com/interview-debra-mastaler-link-guru ( Aaron Wall SEO Guru )
https://www.youtube.com/watch?v=-KiZSrJSyTs ( not official)

Adam Steele  

Date: since 2016

Adam Steele is the founder of loganix.com, a link-building company that provides Local search solutions to businesses and SEO agencies.

Loganix focuses on Premium marketing services for Agencies, Consultants & Business.

He has over 10 years of experience in link building. His clients include big and small businesses alike. Loganix.com specializes in creating highly valuable and relevant links for its clients.

Adam company specializes in Editorial links & placement in niche industries. Services focused on Guest posts, Authority links, HARO links, Brand links, PR, Local seo, citation building & much more.

Backlinko founder Dean has also mentioned about Loganix as smart link builder & is built by leaders in the SEO industry. This company is trusted by more than 5000 clients. 

https://theblueprint.training/adam-steele/ Mastering the Art of Link Building w/ Adam Steele
https://www.youtube.com/watch?v=8dc_Ww0jDJY Mastering the Art of Link Building w/ Adam Steele Video!

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