How to get your website first on Google requires a well-planned SEO strategy and solid SEO experience.
Small Business Owners – You’ve got a website? Now what?
Is it a New Website? Or an Existing one ?
Do you have a problem with your Site ?
You have a site, but No Sales, No Traffic, No visits, No Backlinks.
Do you need 1st Page Ranking in Google?
Do you want to focus on targeted keywords in Google?
The solution to all the above answers is SEO ( Search Engine Optimization)
Table of Contents
Why SEO is needed in the first place?
SEO (Search Engine Optimization) is needed in the first place because it plays a crucial role in improving a website’s Visibility and ranking in search engine results (GOOGLE).
If you are looking for TRAFFIC, then the primary source of website traffic is from SEARCH ENGINES like Google. So when a user searches for Products or Services related to a business, they are more inclined to click on the 1st page top results that appear in Google. The sites that appear on the 1st page will have more clicks, which brings traffic to their websites. This traffic can then be converted into Leads or inquiries based on the business owner’s needs.
Why your site is not Getting Traffic or Sales ?
You have a website, but you don’t have traffic or sales coming in because your site is not optimised for the keywords & Content that you want to target, or the keywords that bring traffic or sales.
Optimized Keywords, Content, Links bring traffic & sales to your website. If your site is well Optimized & promoted across various sites (blog, pdf, articles, pr) then you can expect good rankings & traffic in return.
How to Increase Sales with SEO? How to Increase Traffic?
Keywords is the main target to get Rank in Google. Rank your keywords on Google 1st page ORGANICALLY and then see the magic of Traffic, leads & sales coming to your website! It will take time, which is not an easy job as we have to compete & also target multiple keywords, which takes a minimum ( 3 to 6 months) depending on the Niche.
5 Steps to Rank on Google 1st page & Increase SALES, Traffic!
Step 1 SEO Analysis ( will check your site’s current strength, problems related to your site etc)
Step 2 Keyword Research ( Finding out Keywords that brings traffic to your site )
Step 3 Optimize your website via ( On page SEO method) which includes Optimizing your site’s ( Keywords +Content +Links + Images)
Step 4 Promote your website via ( Off page SEO method) which includes ( Creating Content & Building Backlinks) to your site
Step 5 Social Sharing – Share your Articles, Images, Videos, Blog posts & Website links on social media sites like Facebook, Twitter, Pinterest, Instagram etc to get Audience reach.
Note – All five steps mentioned require in-depth SEO work. There is a lot of research, technical, and promotional work involved in each step. The amount of work required depends on the keywords, goals, competition, industry, and location you are targeting.
How to Rank on Google 1ST Page?
If you want to Rank on 1st page in Google then you need to follow this simple SEO Format
You need to Optimize specially these 4 main sections = Keywords, Content, Link, Images
Focus on = ( Optimization/ Keywords / Content / Links) to get Traffic, Ranking!
When you Optimize ( Keywords + Content + Links + Images) your site gets maximum visibility in Google.
“All of these factors play a crucial role in SEO, influencing the ranking of your website on the first page of Google.”
To Rank in Google you need to focus on 2 Main Objectives:
1) On page seo – First, you need to Optimize your site which is called On page SEO. Optimize your website with multiple keywords, content, links, fix website technical issues etc
2) Monthly SEO – You need to do Monthly SEO Promotion which is called Off page SEO or Link building (acquiring Backlinks) for your website. Promote & distribute your content across multiple websites using effective link building strategies. This will enable your site to acquire valuable backlinks, enhancing its authority and increasing the likelihood of ranking on the first page of Google.
SEO Main Focus must be to:
- Optimize & Target Keywords + Build more Content + Build Natural Links + implement Technical seo.
- We are here to understand your problems & suggest new ways to fix your site’s issues, & at the same time get more traffic & backlinks.
- If you have a website, we can drive traffic to it by strategically targeting keywords. We have the ability to focus on keywords that align with your specific location, industry, and business.
- Whether it’s an e-commerce or service site, it won’t matter if your focus is on traffic via multiple keywords.
* About Genesisminds:
GENESISMINDS is a dedicated SEO Company purely focused on SEO services, where our sole objective is to Optimize, Build Links, focus on Content & Rank keywords in Google so that your website can get maximum visibility in Google. Genesisminds Company is into Digital Marketing, where we currently focus on Search Engine Optimization (SEO), Link Building, Content Marketing (Guest post Outreach) & Local business listings.
Focus & Objective
Our main focus is on SEO, where we focus on On page Optimization & Monthly SEO Services (Ranking on Google 1st page).
Drive Organic Traffic
With SEO your site can get traffic, sales, leads, and visits by targeting keywords on Google’s 1st page. SEO marketing techniques have the lowest cost when compared to Paid marketing services like PPC, FB Paid ads etc.
SEO provides long-term benefits, delivering organic results and consistently delivering a high return on investment.
What is SEO? What is Search Engine Optimization?
SEO means “Search engine optimization”. The process of Optimizing your website’s Title, Content, Links, Keywords, Images is called SEO where different strategies are used.
By using targeted keywords on your website, one can increase rankings on Google 1st page. By implementing solid SEO Strategies your site can attract traffic, visits, backlinks which can be used to get Leads, Sales or inquires.
By effectively utilising SEO techniques, your site not only ranks on Google but also increases site visibility & brand recognition in search engines.
First, understand a few terms, which are necessary if you are new to SEO
What is Keywords Research
Keyword research is the process of finding words, queries, and phrases that users are searching for, which means a keyword that has a high search volume. Once the targeted keywords ranks in Google 1st page your site will be able to get traffic. To get the best keywords, one needs to find low competitive, location-based, or niche based keywords. These keywords would be implemented on your website.
Ex long tail keywords
“seo services in London”
“affordable seo services in London”
Using targeted search intent based keywords can bring in targeted traffic, which is important for your website. This is where keyword research plays an important role in SEO process.
What is On page SEO
On-page SEO (also known as “on-site SEO”) is the practise of optimizing web page content for search engines and users. On-page SEO refers to the optimization of individual pages on a website to improve their ranking in search engine results pages (SERPs). Here we Optimize your sites Titles, Descriptions, Keywords, Content, Tags, Images, Links , Site structure & many other things on your website. This process of Optimizing your website is called “on-page SEO, which means optimization within the website. On page seo is not optimization outside the website.
On page optimization is the 1st part in SEO ranking, If SEO optimization is done perfectly, then any Promotion or any Marketing done after optimization will work wonders because your site is already optimized and ready to rank. If your Titles, Keywords or Content is not optimized then you won’t be able to rank in Google. That’s why On page optimization plays the most crucial thing when it comes to SEO.
What is Off page SEO ? ( Monthly seo)
Off-page SEO is a type of SEO that focuses on activities that are performed outside of a website in order to improve its ranking in search engine results pages (SERPs).
Backlinks Methods that are used in Off page SEO are acquiring Backlinks, to get Backlinks we use a method called LINK BUILDING
means building links every month( Monthly SEO) by Creating Content & distributing Content across various Articles, Blogs, Wikis, Social posts, PDF, PR etc.
Social media marketing is also a method by which we share your content with a wide range of audiences.
Your Off page SEO determines your site’s strength & ranking potential in Google search.
Off page SEO is used mostly Monthly to acquire Backlinks to your website.
What is Backlinks?
Backlinks are an important ranking factor in SEO. Because of backlinks one can beat competitors & rank on Google 1st page.
Backlinks, also known as hyperlinks, are connections between webpages. When another website links to your webpage, it creates a backlink for you. Conversely, when you link to another website, you are giving them a backlink.
When a webpage has high-quality backlinks from reputable and authoritative websites, it is more likely to rank higher in search engine results pages (SERPs)
For example my site name is XYZ.COM and I get links (Backlinks) from SiteA.com and SiteB.com. Which means SiteA & SiteB.com are my backlinks.
Ex: 1st xyz.com ( my site)
2nd siteA.com ( backlink 1)
3rd siteB.com ( backlink 2)
The more I acquire backlinks, the more my site’s strength will increase, & the power to rank with keywords will be easier & stronger. This is why acquiring backlinks is important in SEO.
What is Link building?
Link building in SEO refers to the process of acquiring BACKLINKS from external websites to your own website. It is an essential aspect of off-page SEO and plays a crucial role in improving a website’s visibility, authority, and search engine rankings. The more quality links you acquire, the more your site authority grows, which would be helpful to outrank your competitors. Acquiring links is not an easy job, as it is time consuming & highly strategic.
Link building is a continuous process where Content is written & published across various Blogs, Articles so that your site will get Backlinks to your website.
If you are looking to Rank your website then you need to go for Monthly SEO Services which includes the Link building process where every month we will build Content based links to your site by which your keywords can rank in Google.
Link building process can be like 3 months, 6 months or a continuous process as long as you are focused on targeting multiple keywords, traffic & backlinks. To rank any website on the 1st page in Google it takes time, This is the reason SEO Link building is a monthly process.
To rank in Google minimum time is 3 months to 6 months for an established site
For a new site minimum time should be 6 months, however, everything depends on the Keywords you Target, the Niche, the competitors, the location etc.
Anyone who is serious about Ranking keywords, Need Sales, Traffic, leads should heavily focus on Monthly SEO also called ( Linkbuilding or Off page SEO).
How to Rank in Google? SEO Guide!
Ranking on the first page of Google can be achieved by implementing effective strategies such as On page SEO Optimization + Off page marketing which include ( Backlinks + Keywords + Content strategies) where you can rank on Google 1st page. More information is given below, and as you keep reading, you will come to know.
Steps for SEO Beginners!
How to Get your Website First on Google?
1) Get a Domain
2) Get a Hosting
3) SEO Analysis – Get your website analysis done!
4) Keyword Research
5) Optimize your Website – ON PAGE SEO
6) Content Strategy – Create Content on your website!
7) Technical SEO – Fix Issues within site
8) Off page SEO – Monthly SEO – Build Content & Build Links to your website ( Link building, Backlinks)
9) Integrate Photos, Videos, Social Media buttons on your site
10) Install a BLOG – Post regular content!
11) SEO Tracking Results & Monitoring via Google Analytics + Google webmaster
12) SEO Reports
1) Get a Domain
To start a website, one needs to buy a domain. I would recommend Godaddy.com as the prices are cheap & there are always discounts available. Domain name can be Keyword based domain or Brand base for effective marketing strategies. Because when you are trying to rank on Google, your domain name plays an important role. Ex: Genesisminds.com we have brought based on the brand purpose. But if you are in a niche specific or product based industry, you can also buy a domain based on that product name, which increases your chances of ranking in Google. SEO Tips for Buying a Domain
- Target a keyword- or brand-based domain based on your Industry.
- Also, try to target domains based on Location EXTENSION – This is a crucial tip for Ranking
Examples of location based domains:
https://www.google.com/ if you are targeting Worldwide go for .com extension
https://www.google.ca/ if you are targeting Canada go for .ca extension
https://www.google.com.au/ If you are targeting Australia go for .com.au extension
- Extensions play a great role in ranking on Google because, with location based extensions, you can outrank your competitors. However with a .com you can target worldwide, but if you have a specific country target ex .CA or .COM.AU, then it would be better to go with the local domain extension. The chance of ranking increases.
2) Get a Hosting
Now that you have a domain, it’s time to find a hosting service provider. Web hosting is a service that allows individuals and organisations to make their websites accessible on the internet. When you create a website, all the files, images, and content need to be stored on a server. A web hosting provider offers server space and resources to store and deliver these files so that your website can be accessed by visitors.
Web hosting providers offer different types of hosting plans, including shared hosting, VPS hosting, dedicated hosting, and cloud hosting. Most of them go with shared hosting because it’s cheap.
Some of the best hosting providers are listed below. Compare prices & buy.
Siteground – specially for WordPress blog / Ecommerce sites.
3) SEO Analysis – Get your website analysis done!
We start with SEO analysis, where we try to figure out the current standings of your website, like domain strength, visibility in search engines, site structure, content pages, links, local listings in google, titles, keywords, index, crawl etc how your site is performing in search engines in terms of rankings. We try to find out your current keyword rankings & also analyze your site page title, description based on the keywords targeted.
4) Keyword Research
Keywords bring traffic to your site. Keywords play a crucial role in SEO. Because of the power of keywords, we can target them to get the traffic we want. We will find the best keyword opportunities for the client to connect with their target audience and appear in searches. Optimize the site based on keywords.
Competitor keywords will be analysed so that we can target those keywords on your site. We will find keywords that have low competition & good search volume.
Based on the Analysis of the site & keywords, we can come to know which keywords to target or how we can improve the ranking position of the targeted keywords in search engines.
5) Optimize your Website – ON PAGE SEO ( This is Crucial)
On page SEO is the most crucial part of SEO, because if On page seo is not done properly, then Off page SEO or any type of Promotion won’t be able to achieve the desired results. Because On page seo is the base for Ranking keywords on 1st page on Google.
We will Optimize your site via different sets of Keywords. Optimization will be applied on Pages, Keywords, Content & Links. On page SEO covers Optimization of Titles, Descriptions, Keywords, Images, Content, Links, Tags, Formatting of Fonts, Text etc. We will optimize everything depending on the SEO Packages you select based on the keywords targeted.
On-page SEO is the practise of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. All optimization will be done fully.
6) Content Strategy:
Content is said to be the King. Content & Keywords actually drive traffic to your website. Optimized Content can outrank your competitors in the long run.
Content optimization strategy is the practice of making your content as relevant and results-driven as possible. Content on your pages will be optimized with high end keywords. If you have enough content on your site, then you can easily rank on Google consistently, because you are providing quality content to Google. Content plays a great role when it comes to ranking, as Google gives importance to relevant content. So optimization of Content is very important.
7) Technical SEO fix issues
If your site loads slowly, if it has broken Internal links, if your images are not visible, and if your site structure + menus are not properly placed, then your site will have a hard time ranking on Google. This is where Technical SEO comes & and it’s highly technical, so here, Technical SEO experts are highly needed to solve website problems.
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization.
Technical SEO covers Website crawlability, Website speed and performance, Mobile-friendliness, Website structure and URL optimization: Identifying and fixing any technical errors or issues that may negatively impact the website’s performance and search engine rankings. This includes fixing broken links, resolving duplicate content, and handling server errors.
8) Off page SEO – Monthly SEO – Build Content & Build Links to your website ( Link building, Backlinks)
Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.
Once on page optimization is completed, we will implement Off page activities. Off-page activities depend on the keywords and package you choose. Off page has a term of 3 to 6 months depending on the keyword package selected.
We build links to your website on a monthly basis, which is called the link building process. With good link building promotion, your website can get rankings on multiple keywords, also you need to do monthly link building if you want to maintain your position on 1st page in Google. Link building plays a very crucial role in Google Rankings.
Once Link building is done, you will gradually get backlinks which will increase your Metrics score, which is your Domain Authority called DA. As your site gain strength many more keywords will rank on Google’s 1st page.
We will promote your website by the following link building methods as under:
- Local Business Listings & Local Directories
- Google Local business listings
- Guest Blog / Outreach Links – Content Promotion
- PDF Submissions
- Press Releases
- Articles Content Publishing
- Questions submissions
- Web 2.0 Blogs
- Social Media Posts
- Video submissions
- Image submissions
- Infographics ( Visual)
We will submit your Optimized Content & website to various directories, social bookmarking sites, pdf, press releases, outreach guest post, classifieds & article sites. By doing so, your site will gain links every month and your rankings will improve as the months progress. Our link building method is focused on Content & High-quality Links.
9) Integrate Photos, Videos, Social Media buttons on your site
Social links related to facebook, twitter, linkedin, pinterest can be added to your site. Also, Photos & Videos can be integrated into your website. Videos & Photos can also be optimized. Images & Videos can be shared on any social network by which users get engaged & more visits come to your website.
10) Install a BLOG ( Blog brings High Traffic – Biggest advantage for SEO)
Publishing content regularly is a great way to improve your website’s search engine ranking and increase your website’s engagement.
The best natural way to Increase Traffic to your website is BLOGGING! ( Content publishing)
That’s why we often recommend website owners add a blogging section to their site. Blogging is the only way to add constant posts to your website. With Blogging one can gain huge traffic, which can be diverted to your website’s main pages. Individual posts with heavy content can outrank competitors, bring in huge traffic & also generate tons of backlinks, which makes your site even more trustworthy.
Optimize Blog posts & target them with focused keywords, which can bring traffic, backlinks, engagement of audience, & also Social sharring of your blog posts.
Blogs are a powerful way to get tons of Backlinks which can boost your Keyword ranking in Google.
Blog posts = More links, More Keywords rank = More Traffic!
Example of blog post
11) SEO Tracking, Results
Tracking keywords and links is important, as with this data we can Update our SEO Strategy and focus on keywords that need to be targeted.
By setting up Google webmaster & Analytics we will be able to Optimize, Track & measure results, which allows us to create strategies based on analytic data. Also, based on the data new links, traffic, content, & keywords can be applied to the site.
GA & Webmaster data helps us focus on those pages that are important to your website, and keyword data helps us understand which keywords to target on what pages.
- Setup Google Webmaster + Analysis & Tracking
- Setup Google Analytics+ Analysis & Tracking
12) SEO Reports
The purpose of reporting is to let you know about the work done on your site, current rankings, on page & off page optimization status updates. Also, SEO reports can be used to identify areas of your site that require improvement, and secondly, they can be used to monitor progress and measure impact.
We will be providing you with Monthly SEO Reports so that you can follow up on the progress on your website.
We’ll track the results of your SEO campaign for 3-6 months, providing you with detailed reports and advice on how to turn a higher percentage of your new visitors into customers.
We will track Visitors, Traffic, Backlinks, Top pages & many such metrics via Google Analytics & Google webmaster. Based on this analysis, we will create Reports & suggestions to improve rankings.
What is difference between Organic SEO & Paid ads?
Organic means the natural results that you get from a Google search. Inorganic means the PAID Ads, the Google ads which you see at the top of the page or on the right hand side. You can see from this image that the sponsored ads are the ones that are called PPC or Google ads.
Paid ads or PPC ads are costly, and they will serve as long as you have the budget. Once your budget is exhausted, Google won’t show your ads. This is the reason why SEO is powerful in the long run. SEO is for the long term; as long as your keywords are on 1st page your site will get traffic in the long run. But with PPC it’s not possible.
With SEO we can target those keywords that bring traffic or those that are relevant to your website. Also, with SEO you can have full control from Keywords to Content to links on your site. You can add more content, optimize the content based on your targeted keywords, add new keywords, increase your traffic & leads at the same time. Also, the best thing is the Cost difference between SEO & PAID ADS ex: Google adwords
This image is from SEMRUSH a popular SEO tool that shows the top ways to get Traffic from Google. Organic SEO = SEO is at the top with 70% which makes it even more essential for all small business owners to do SEO on their websites. With SEO you can make your content linkable assets, which is also very beneficial to acquire traffic in the long run.
Image source: semrush
It says 70% traffic from Organic search, this is why SEO is very powerful in the long run. Because once you get your site on 1st page of Google via different sets of keywords, you will get traffic, links, visits, and leads to your site. This is much better than the paid ads, as you will have full control over your site and in future your site will rank for more keywords because it will have high authority as you publish more content & build links. This is the reason SEO is the best long term and budget based marketing solution.
What is the Benefit with SEO ?
You will be able to Rank your keywords in Google, because of which you will get Traffic that can be converted into sales, At the same time, you will also get backlinks, which are crucial for Ranking keywords in Google. ( Traffic / Visits/ Backlinks)
SEO helps improve your website’s visibility in search engine results pages (SERPs). By appearing higher in the rankings, you have a better chance of attracting organic traffic and reaching a wider audience.
SEO helps drive targeted traffic to your website. By optimizing your website for relevant keywords and optimizing your content, you can attract users who are actively searching for products or services similar to what you offer, increasing the likelihood of conversion.
SEO is a cost-effective marketing strategy compared to other digital advertising methods. While there may be initial costs associated with SEO implementation and ongoing optimization, the long-term benefits often outweigh the investment. Organic traffic acquired through SEO does not require direct payment for each click or visit. But with PPC or Paid ads for each click you need to pay. That’s the difference.
Enhanced User Experience:
SEO involves optimizing your website’s structure, design, and content to provide a better user experience. A well-optimized website loads quickly, is easy to navigate, and provides relevant and valuable information to users, leading to increased user satisfaction and engagement.
Brand Credibility and Authority:
High search engine rankings help establish your brand as credible and trustworthy in the eyes of users. When your website appears prominently in search results, it gives users confidence in your brand and encourages them to choose your products or services over competitors.
By implementing effective SEO techniques, you can gain a competitive edge over your competitors. Ranking higher in search results and attracting more organic traffic can help you stand out in the online marketplace and increase your market share.
SEO is highly beneficial for all small business owners and corporations. You can target SEO via Multiple keywords, Pages, Content, Links, images, site structure & many other technical things. Because you have full control over your site, you can add more keywords in the future to generate more traffic. Also, as you optimize your website & do monthly content building, which is also called link building, your site will naturally gain backlinks, traffic from Google search engines.
As you gain more backlinks which is a must to outrank your competitors, your site will be like an authority in your niche because any keyword you target will rank in Google, which will help you get more traffic in the long run.
What results can you expect in SEO and what is the timeline for SEO?
On page optimization can be completed within 1 month
Monthly SEO Services ( Ranking on 1st page in Google) will take 3 -6 months, depending on Keyword competition, location & business related.
OKAY now if you are Ready to Go ahead with our SEO Services, check below these steps as under.
SEO PROCESS – Follow these steps!
- Send us details about your Business , Industry, Keywords and the location of your site.
- SEO Analysis – We will conduct an SEO Analysis on your website, where we will find out the Problems & Solutions related to your website. Analysis helps us understand your current strength
- Keyword Research will be conducted based on the keywords you have chosen. We will finalize the keywords that you are going to target based on your Niche.
- We will send you an SEO Proposal along with SEO Packages.
- Finalize our SEO Packages based on Keywords targeted. You can either go for On page Optimization if it’s only about optimizing pages or you can go for Monthly SEO if it’s about Ranking your keywords in Google or you can also opt for One time SEO.
- Once packages are finalized you can make the Advance payments via Paypal here https://paypal.me/genesisminds
- Once we receive payments, you will get an SEO Action plan that we will implement on your site.
- We will start with On page SEO where we will cover all on page seo activities on the page. All on-page activities will be completed within the 1st month.
- We will setup Google Webmaster + Google Analytics GA4 to track & do analysis on your site.
- Monthly SEO – All Linkbuilding monthly seo activities will be carried out Every month. Minimum 3 to 6 months, we will be building links on your site via the content distribution method, which includes ( Articles, Blogs, PDF, Local Directory, Guest post & Outreach methods).
- SEO Reports – Once all Off page marketing is completed, we will send you SEO reports, which will include the activities that we have carried + We will also send you monthly ranking reports about your keyword position & also provide you with suggestions to improve further
That’s it. We will try to improve much further by adding new keywords, targeting new pages, fixing issues, and building links every month to get even better results.
Also note we also provide Google Business Profile Optimization where we Optimize your Local business.
OUR Main SEO Services
Find more information about Affordable SEO Services
- On page SEO Optimization starts at $99 ( Optimization only)
- Monthly SEO Ranking starts from $159/ pm ( Rank on Google 1st page)
- One Time SEO starts at $175 covers both ( On page + Off page)
SEO PACKAGES – In Details
1) On-page SEO Packages: Optimization only!
Basic SEO $99
Medium SEO $149
Advance SEO $199
Find more information about On page SEO Packages
2) Monthly SEO Packages: Monthly SEO Services!
Basic Monthly SEO prices$159/ p.m, 5 keys
Medium Monthly SEO starts at $199/10 keys
Advance Monthly SEO starts at $249/15 keys per month.
Find out more information about Monthly SEO Packages
- Google Local Business Optimization at price $99
- Google Local Business One time ( Optimization + Promotion) at $149
- Google Local Business 10 Basic Listings ( Promotion) starts at $49
- Google Local Business 30-40 Advance Listings ( Promotion) starts at $99
- Google Local Business Ranking ( 5 keywords) pack ( 3-6 MONTHS) starts at $139
Do you want to check samples of keyword rankings?
Contact me with your website and requirements.
If you have any questions or doubts, you can always ask.
Our motto is to find out our clients’ problems and come up with practical solutions.
From GENESISMINDS – SEO Company dedicated to solving your problems & helping you achieve excellent results.
Toronto SEO Consultant Genesisminds SEO Company
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